Infosys Limited, a global technology leader in digital services and consulting, partners with businesses in over 55 countries to drive their digital transformation journeys. Infosys approached us to enhance their online presence and optimize the performance of their digital applications, while also strengthening engagement strategies for their network partners. We provided custom SEO, performance, and social media solutions that drove engagement, improved online accessibility, and refined subscription functionality.
Objectives
Our project focused on:
- Developing high-impact SEO strategies for network partners to boost search visibility and online reach.
- Optimizing performance for interactive applications with a focus on design, coding, and AI-driven enhancements.
- Creating original, hashtag-optimized social media content to boost engagement and align with Infosys’ niche.
- Fixing subscription service issues to improve personalized content access for clients and vendors.
- Resolving complex coding errors, including issues with liquid duplication, to enhance site stability and performance.
Structure Analysis and Development Process
1. High-Return SEO Strategies and Analytics Integration
- Custom SEO for Network Partners: Each network partner account received tailored SEO strategies that included keyword analysis, backlink building, and content optimization to target relevant audiences. We established individual Google Search Console and Analytics integrations for each account to track performance and adjust tactics in real-time.
- Sitemap and Backlink Implementation: We generated dynamic sitemaps and established high-quality backlinks for each account. This helped improve indexation and authority, making Infosys’ partner sites more accessible and discoverable.
2. Application Performance Optimization
- Interactive Application Design and Code Enhancement: Infosys’ online applications required enhanced performance to support heavy user interaction. We fine-tuned design elements, streamlined code, and implemented AI-driven software to optimize loading times and user flow.
- AI Software for Efficiency: AI tools were integrated to intelligently manage data and automate response times within the applications, improving both backend efficiency and user experience.
3. Social Media Content Strategy and Engagement
- Hashtag Research and Strategy: We researched and implemented high-impact hashtags relevant to Infosys’ industry, helping increase reach within targeted communities. This also made Infosys’ posts more discoverable by users actively searching for digital transformation solutions.
- Original Content Development and CTA Integration: We crafted original, niche-specific social media content with clear calls-to-action to drive engagement and prompt user interactions. This content strategy
aligned with Infosys’ brand tone, contributing to higher click-through rates and increased user activity.
4. Subscription Service Optimization
- Resolution of Access Issues: We resolved issues with the subscription services, enabling clients and vendors to access tailored content easily. These fixes included backend adjustments to improve accessibility for registered users.
- Enhanced Personalization Options: Subscription services were updated to offer more personalized experiences, increasing the relevance and engagement of Infosys’ digital offerings for each user type.
5. Advanced Coding Error Resolutions
- Liquid Duplication Errors and Warnings: We diagnosed and resolved complex issues related to liquid duplication errors, which were causing performance warnings. By streamlining the code and removing redundancies, we improved website stability and speed, reducing error occurrences and enhancing the user experience.
Results
Our multifaceted approach yielded significant results. Infosys saw improved organic traffic across partner sites, enhanced application performance, and increased user engagement on social media. With the introduction of our SEO and social media strategies, Infosys and its partners experienced higher search engine rankings, greater social reach, and a more robust online presence. The resolved subscription service issues and coding errors further contributed to a seamless and efficient user experience.
Conclusion
Through strategic SEO, application optimization, and targeted social media engagement, we successfully enhanced Infosys Limited’s digital presence, making it easier for clients and vendors to access and engage with personalized content. Our detailed, tailored approach helped Infosys reinforce its position as a global leader in digital transformation, delivering measurable improvements in both reach and functionality.
