JewelSmiths, an Oklahoma City-based jewelry store, specializes in custom jewelry designs, diamonds, bridal pieces, and fashion jewelry crafted from high-quality gold, platinum, and silver. JewelSmiths engaged us to develop a fully customized website on the Punchmark CMS platform that would showcase their expertise, attract new clients, and provide a seamless online shopping experience. We built the website from the ground up, designing every aspect to reflect the elegance and craftsmanship that JewelSmiths is known for.
Objectives
Our main objectives for this project included:
- Designing a visually stunning website that highlights JewelSmiths’ custom jewelry offerings.
- Leveraging the Punchmark CMS to create a user-friendly experience with intuitive navigation and secure eCommerce functionality.
- Structuring the website to boost SEO and make it easy for Oklahoma City customers and beyond to discover JewelSmiths online.
- Crafting a layout that supports high-quality imagery and interactive elements to enhance engagement.
Structure Analysis and Development Process
1. Custom Design and User Experience
- Bespoke Visual Design: Our design approach focused on elegance and accessibility. High-quality images of JewelSmiths’ handcrafted pieces were showcased against clean, minimalist backgrounds to draw attention to each item’s detail and craftsmanship. We tailored the color scheme to reflect the luxury and professionalism associated with fine jewelry.
- Intuitive Navigation: To ensure users could easily explore JewelSmiths’ collections, we implemented an organized menu structure that allows visitors to browse by category, metal type, or occasion. A streamlined, responsive design was incorporated to ensure smooth functionality across all devices.
2. Punchmark CMS Integration and Customization
- Platform Utilization: Building on the Punchmark CMS, we customized the website to include JewelSmiths’ unique service offerings, such as custom designs and bridal pieces. Punchmark’s jewelry-focused tools allowed us to integrate specialized eCommerce functions, enabling users to view detailed product specifications and easily make online purchases.
- Security and Performance: The Punchmark CMS platform provided robust security and stability, which we enhanced with optimized code and image compression techniques to reduce loading times, resulting in a reliable, secure, and fast shopping experience.
3. SEO and Local Visibility Strategy
- Keyword Optimization for Jewelry Industry: We conducted keyword research tailored to the jewelry industry and JewelSmiths’ Oklahoma City market. This informed our optimization of meta descriptions, title tags, and content, improving search engine rankings and helping local customers find JewelSmiths online.
- Google My Business Integration: To further boost local visibility, we integrated Google My Business listings and optimized the website for local search, positioning JewelSmiths as a premier destination for custom
jewelry in Oklahoma City.
4. Engaging Product and Service Presentation
- Interactive Elements and High-Quality Imagery: Each product page was designed to highlight JewelSmiths’ detailed craftsmanship with zoom functionality for product images, enabling users to see intricate designs up close. We also included sections for customer testimonials, custom design services, and jewelry care tips to build engagement and trust.
- Responsive and Accessible Layout: The layout was designed to be fully responsive and accessible, making it easy for all users to explore and shop on the site, whether they’re on a desktop, tablet, or mobile device.
Results
The new website has successfully established JewelSmiths’ online presence, driving an increase in organic traffic and generating new business opportunities through local search visibility. The site has received positive feedback from customers, who appreciate the seamless shopping experience, clear navigation, and visual appeal that reflects the quality of JewelSmiths’ pieces.
Conclusion
Our collaboration with JewelSmiths allowed us to create a sophisticated, user-friendly online platform that showcases the brand’s custom jewelry expertise. By building a visually striking and high-performing website on the Punchmark platform, we have enabled JewelSmiths to attract a wider audience and elevate their online engagement within the Oklahoma City community and beyond.
