Zensar Technologies Limited is a global leader in technology solutions with an established engineering pedigree, delivering innovative digital transformation services. To strengthen its online presence, Zensar engaged us to implement a comprehensive SEO strategy, optimize loading performance, and enhance content delivery across different devices. Given Zensar’s complex needs, we devised advanced coding solutions and a series of onand off-page SEO tactics to improve search visibility and create a seamless user experience.
Objectives
The key objectives of this project included:
- Implementing advanced SEO strategies to improve search engine rankings and traffic.
- Applying customized code to handle complex requirements, including varying content across device types and optimized loading times.
- Ensuring proper setup and submission of the sitemap and robots.txt file to Google via a Google Search Console (GSC) account.
- Curating the final implementation based on client feedback to align with Zensar’s branding and technical requirements.
Structure Analysis and Development Process
1. Advanced SEO Strategy Implementation
- On-Page SEO Tactics: We conducted an in-depth audit and optimized title tags, meta descriptions, headers, and image alt text across the site. Targeted keyword research was employed to align with Zensar’s industry and service focus, ensuring that the content was crafted to attract relevant search traffic.
- Off-Page SEO and Backlinking Strategy: We developed an off-page SEO strategy to build quality backlinks from industry-related sources, which increased Zensar’s domain authority and improved its ranking on competitive keywords. This was executed in phases to maintain organic growth and align with search engine guidelines.
2. Customized Coding and Technical Optimization
- Complex SEO Considerations and Integrations: Given the diverse functionality requirements, we implemented custom code to support multi-level content hierarchy, dynamic meta tagging, and schema markup. This helped search engines better understand Zensar’s complex service offerings and enhanced the relevance of search results.
- Optimized Loading Times and Device-Specific Content: Our custom code was designed to optimize loading times and deliver device-specific content, ensuring an efficient experience for desktop, tablet, and mobile users. We prioritized code minimization, image optimization, and deferred loading strategies to meet Zensar’s speed benchmarks and provide an uninterrupted browsing experience.
3. Sitemap and Robots.txt Configuration
- Sitemap Generation and Submission: We generated an XML sitemap that included all essential pages and prioritized high-value URLs to aid in crawling and indexing. The sitemap was then submitted to Google through the client’s GSC account to streamline indexing and enhance discoverability.
- Robots.txt Setup: A detailed robots.txt file was configured to prevent crawler access to sensitive or low-value pages, ensuring that search engines focused on the most relevant site content. This strategic approach helped boost SEO performance by reducing unnecessary crawl requests.
4. Feedback-Driven Finalization
- Iterative Testing and Client Review: Throughout the project, we conducted multiple rounds of testing to measure loading speed, content accuracy, and SEO performance. Feedback from Zensar’s team was incorporated at each stage, refining elements to match the brand’s style and functional needs.
- Content and Aesthetic Adjustments: We made adjustments to content formatting, image placements, and color schemes based on Zensar’s feedback to achieve an optimal balance between SEO and user experience.
Results
Following our comprehensive SEO and optimization strategies, Zensar’s website experienced increased organic traffic, higher search visibility, and improved user engagement. The custom coding allowed for faster loading times and dynamic content delivery across devices, resulting in a more seamless user experience. Our SEO tactics also positioned Zensar higher on targeted keywords within the technology solutions sector, contributing to ongoing brand growth and industry recognition.
Conclusion
Through tailored SEO and technical enhancements, we transformed Zensar Technologies’ website into a high-performing, search-optimized platform that aligns with the brand’s technical standards. Our commitment to Zensar’s unique requirements, along with our iterative approach, enabled us to deliver a solution that supports Zensar’s online presence and positions it for long-term growth.
