Objectives

Our project focused on:

• Developing high-impact SEO strategies for network partners to boost search visibility and online reach.
• Optimizing performance for interactive applications with a focus on design, coding, and AI-driven enhancements.
• Creating original, hashtag-optimized social media content to boost engagement and align with Infosys’ niche.
• Fixing subscription service issues to improve personalized content access for clients and vendors.
• Resolving complex coding errors, including issues with liquid duplication, to enhance site stability and performance.

Structure Analysis and Development Process

1. High-Return SEO Strategies and Analytics Integration

•  Custom SEO for Network Partners: Each network partner account received tailored SEO strategies that included keyword analysis, backlink building, and content optimization to target relevant audiences. We established individual Google Search Console and Analytics integrations for each account to track performance and adjust tactics in real-time.
• Sitemap and Backlink Implementation: We generated dynamic sitemaps and established high-quality backlinks for each account. This helped improve indexation and authority, making Infosys’ partner sites more accessible and discoverable.

2. Application Performance Optimization

•  Interactive Application Design and Code Enhancement: Infosys’ online applications required enhanced performance to support heavy user interaction. We fine-tuned design elements, streamlined code, and implemented AI-driven software to optimize loading times and user flow.
• AI Software for Efficiency: AI tools were integrated to intelligently manage data and automate response times within the applications, improving both backend efficiency and user experience.

3. Social Media Content Strategy and Engagement

• Hashtag Research and Strategy: We researched and implemented high-impact hashtags relevant to Infosys’ industry, helping increase reach within targeted communities. This also made Infosys’ posts more discoverable by users actively searching for digital transformation solutions.
• Original Content Development and CTA Integration: We crafted original, niche-specific social media content with clear calls-to-action to drive engagement and prompt user interactions. This content strategy
  aligned with Infosys’ brand tone, contributing to higher click-through rates and increased user activity.

4. Subscription Service Optimization

• Resolution of Access Issues: We resolved issues with the subscription services, enabling clients and vendors to access tailored content easily. These fixes included backend adjustments to improve accessibility for registered users.
• Enhanced Personalization Options: Subscription services were updated to offer more personalized experiences, increasing the relevance and engagement of Infosys’ digital offerings for each user type.

5. Advanced Coding Error Resolutions

• Liquid Duplication Errors and Warnings: We diagnosed and resolved complex issues related to liquid duplication errors, which were causing performance warnings. By streamlining the code and removing redundancies, we improved website stability and speed, reducing error occurrences and enhancing the user experience.

Results

Conclusion

Objectives

The key objectives of this project included:

• Implementing advanced SEO strategies to improve search engine rankings and traffic.
• Applying customized code to handle complex requirements, including varying content across device types and optimized loading times.
• Ensuring proper setup and submission of the sitemap and robots.txt file to Google via a Google Search Console (GSC) account.
• Curating the final implementation based on client feedback to align with Zensar’s branding and technical requirements.

Structure Analysis and Development Process

1. Advanced SEO Strategy Implementation

• On-Page SEO Tactics: We conducted an in-depth audit and optimized title tags, meta descriptions, headers, and image alt text across the site. Targeted keyword research was employed to align with Zensar’s industry and service focus, ensuring that the content was crafted to attract relevant search traffic.
• Off-Page SEO and Backlinking Strategy: We developed an off-page SEO strategy to build quality backlinks from industry-related sources, which increased Zensar’s domain authority and improved its ranking on competitive keywords. This was executed in phases to maintain organic growth and align with search engine guidelines.

2. Customized Coding and Technical Optimization

• Complex SEO Considerations and Integrations: Given the diverse functionality requirements, we implemented custom code to support multi-level content hierarchy, dynamic meta tagging, and schema markup. This helped search engines better understand Zensar’s complex service offerings and enhanced the relevance of search results.
• Optimized Loading Times and Device-Specific Content: Our custom code was designed to optimize loading times and deliver device-specific content, ensuring an efficient experience for desktop, tablet, and mobile users. We prioritized code minimization, image optimization, and deferred loading strategies to meet Zensar’s speed benchmarks and provide an uninterrupted browsing experience.

3. Sitemap and Robots.txt Configuration

• Sitemap Generation and Submission: We generated an XML sitemap that included all essential pages and prioritized high-value URLs to aid in crawling and indexing. The sitemap was then submitted to Google through the client’s GSC account to streamline indexing and enhance discoverability.
• Robots.txt Setup: A detailed robots.txt file was configured to prevent crawler access to sensitive or low-value pages, ensuring that search engines focused on the most relevant site content. This strategic approach helped boost SEO performance by reducing unnecessary crawl requests.

4. Feedback-Driven Finalization

• Iterative Testing and Client Review: Throughout the project, we conducted multiple rounds of testing to measure loading speed, content accuracy, and SEO performance. Feedback from Zensar’s team was incorporated at each stage, refining elements to match the brand’s style and functional needs.
• Content and Aesthetic Adjustments: We made adjustments to content formatting, image placements, and color schemes based on Zensar’s feedback to achieve an optimal balance between SEO and user experience.

Results

Conclusion